ORAL B POP-UP-STORE
In cooperation with Oral B, the task was to design a pop-up store. For the market launch in Germany of a new toothbrush, the Oral B Clic, a suitable presentation room was to be created. The location was specified by Oral B, only the interior design and type of staging were up to the designer.
In correspondence with the design of the toothbrush, the room is also designed very clean and simple. The materials of the toothbrush are mirrored in the room. The object toothbrush , which is quite small, is put in the spotlight by the use of magnifying glasses. The combination of different light temperatures and the refraction of light in the back of the room create a strong recognition value and invite the viewer to take pictures.